amazon review analysis
"Nearly 95% of shoppers read online reviews before making a purchase" - Spiegel Research Center, 2017
The Review Analyzer shows the main attributes being talked about and the sentiment associated with the same. This analysis can directly be used to promote that features being perceived as positive and work upon features that are not working very well with the audience.
Comparative analysis of features lets brands understand their strengths and weakness against their competitors. This information can then be used to positioning the brand in the industry.