Web Listening delivers insights that drive strategic decisions and performance, from consumer expression and behavior found in social media, search and other online data. Companies are listening to and analyzing the content on social media sites to help them build reputation as well as market products and services.
Sentiment analysis in simple terms refers to the process of determining the emotional intent behind a statement. It is basically reading between the lines and deriving the emotional tone behind a statement, that allows you to understand the opinions and attitudes conveyed within a mention.
Feature Analysis is the Rank Me Online proprietary tool and our main features which analyzes the qualitative data to find attributes that are being mentioned in the conversation by the audience and the tone associated with those attributes.
