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More About Social Media Monitoring…
What Is Social Media Monitoring?
In simple words, social media monitoring is when you monitor various social media channels as well as blogs, forums, news sites, review sites etc to identify and respond to mentions of your brand, product, competitors or any keyword related to your business.
Social Media Monitoring vs Social Listening
People often get confused with social media monitoring and social listening. To make it clear for you, though they are related, are often used interchangeably but are not the same!
As mentioned above, social media monitoring is when you monitor social media platforms (such as Facebook, Instagram, Twitter, YouTube) as well as non-social media platforms (such as blogs, forums, review sites etc.) to identify and respond to mentions of your brand, niche or competitors.
On the other hand, social listening is collecting as well as analyzing data from those social, non-social mentions and customer conversations on a broader sense and driving insights out of them so that you can take the necessary action and better decisions for the brand and the customers at large.
Taking necessary action is what differentiates social listening from social media monitoring. Taking action can be as simple as replying to a customer or as impactful as changing the overall brand/product positioning.
Social media monitoring is kind of looking back to what has already happened, whereas social listening has more futuristic approach. With collecting and analyzing data generated from the mentions you can draw insights that can help framing your next marketing strategy, which can be a game changer for your brand.
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Multi National Cosmetic Brand majorly serving female population whose complete sales depends on brand perception and audience likeliness.
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More Information on our features
Monitor All Your Brands With Our Brand Monitoring Platform
Do not miss a single mention of your brand on any online platforms. Rank Me Online exhaustively searches the web for any mention of your brand to help you truly monitor your reputation online. You can respond to these mentions anytime, anywhere.
Monitor Your Competitors With Our Web and Social Media Monitoring Tool
Know what your target audience actually thinks about your competitor. Decode their strategy, turn their negatives to your opportunities and stay way ahead in the game.
Get Insights Into Your Audience
Get detailed analysis of audience. Where is your majority audience location? Who are they and what are they interested in? Get such insights from Rank Me Online and make it easier for yourself to target them effectively.
Genuine Influencer Discovery
Get a comprehensive report of the influencer based on influencer score, reach score and active score metrics before selection. Also, you can directly connect with the most relevant influencers just by clicking the “Engage” button.
Improve Content Marketing Strategy
Discover the right kind of content using Rank Me Online which catches the eye of your target audience and build a solid content marketing strategy. Creating relevant and engaging content is crucial for increasing organic growth.
Discover Trends in your Industry
Discover detailed insights about trending hashtags and topics relating to your niche or industry. You need to know what’s the latest trend your audience is interested in to connect with them effectively. Using Rank Me Online you can get notified of these emerging trends on a daily basis.
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