Influencer Marketing

Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves. 

There has been a lot of written and discussed around influencer marketing. It is probably one of the important marketing strategies to engage, when going into new markets such as the United States, on a limited budget.  Spend some time in learning about influencer marketing,  locating, and reaching out to the key influencers in the US who can help you succeed

 

Fashion influencers demo project influencer marketing

DEMO Project – Fashion Influencers in Panipat

Go as niche as you can and find the relevant influencers that maximise your ROI.

Problems with Influencer Marketing

Influencer_01_rank me online

1. Too Many Generic Influencers Present Online

You are a Chinese restaurant brand but you all you can find are generic Food Bloggers, some of them who normally don’t post much about chinese cuisine. Some have a large following of north Indian food lovers who do not like chinese but you do not know that.  

2. Unable to determine actual influence metrics due to fake followers and fake post likes

Common Scenario: 70K following, demanding 15k per post! but no engagement. Influencers promote posts to get huge number of likes and buy followers through bots. Collaborating with such people is just pure waste of money since they are fake and do not contribute to actual marketing awareness.  

Instagram followers
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3. Discovering trending topics, relevant audience and ideas is difficult.

Instagram is highly personalized and does not let you “discover” or
“find” content by itself. Also, discovering each day is difficult and time
consuming.
  

4. Measuring Return on Investment for Influencer Campaigns

Is my campaign really giving me orders? Is this just chatter or will it ever result in monetary gain for my business?

Return on Investment_RMO

“67.6% Of Marketers Consider Finding Relevant Influencers Their Largest Influencer Marketing Challenge” – Source: Influencermarketinghub​

Dont fall for the fake influencers. find genuine ones in your niche today!

solution

#1 Discover niche Influencers pertaining to specific geography, posts and interests.

Brand Advocates influencer marketing rank me online

#2 Get a detailed report of the influencer before selection.

Influencer's Posts Statistics rank me online use case
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Influencer's Posts Statistics rank me online use case

#3 Use Influencer Score as a metric to measure REAL influence of the influencer.

Influence Score

The person is having a large number of influential followers will have a greater influence score.

#4 Use Reach Score as a metric to measure REAL reach of the influencer.

Reach Score Influencer Marketing Rank Me Online use case

Reach Score

The person is having a large number of genuine followers will have a greater reach and hence a higher Reach Score.

#5 Use Active Score as a metric to measure the current activeness level of the influencer in the community.

Active Score

A score of 10 implies that the influencer posts at least 3 times per week and at least 10 times per month.

#6 Complete campaign analysis of the influencer campaign to understand the brand presence then and now

Campaign analysis Hashtag performance rank me online
Location Analysis Influencer Marketing from rank me online

#7 Instagram stories analytics also added to measure the taps forward, backs and exits performance.

Instagram Stories analysis by rank me online

Our Success Story

Learn from India’s biggest fashion brand how to engage with Influencers to multiply a brand’s reach. Start tracking new influencers perfectly suited for your brand and niche from Day 1. Don’t believe us? Start your own trial and see for yourself!

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