Influencer marketing often goes hand-in-hand with two other forms of marketing: social-media marketing and content marketing. Most influencer campaigns have some sort of social-media component, whereby influencers are expected to spread the word through their personal social channels. Many influencer campaigns also carry a content element in which either you create content for the influencers, or they create the content themselves.
There has been a lot of written and discussed around influencer marketing. It is probably one of the important marketing strategies to engage, when going into new markets such as the United States, on a limited budget. Spend some time in learning about influencer marketing, influencer discovery, locating, and reaching out to the key influencers in the US who can help you succeed.
Demo Project – Fashion Influencers in Panipat
Go as niche as you can and find the relevant influencers that maximise your ROI.
Problems with Influencer Marketing
1. Too Many Generic Influencers Present Online
You are a Chinese restaurant brand but you all you can find are generic Food Bloggers, some of them who normally don’t post much about chinese cuisine. Some have a large following of north Indian food lovers who do not like chinese but you do not know that, making influencer discovery a tedious task to perform!
2. Unable to determine actual influence metrics due to fake followers and fake post likes
Common Scenario: 70K following, demanding 15k per post! but no engagement. Influencers promote posts to get huge number of likes and buy followers through bots. Collaborating with such people is just pure waste of money since they are fake and do not contribute to actual marketing awareness.
3. Discovering trending topics, relevant audience and ideas is difficult.
Instagram is highly personalized and does not let you “discover” or
“find” content by itself. Also, discovering each day is difficult and time
4. Measuring Return on Investment for Influencer Campaigns
Is my campaign really giving me orders? Is this just chatter or will it ever result in monetary gain for my business?
“67.6% Of Marketers Consider Finding Relevant Influencers Their Largest Influencer Marketing Challenge” – Source: Influencermarketinghub
Dont fall for the fake influencers. find genuine ones in your niche today!
#1 Discover niche Influencers pertaining to specific geography, posts and interests.
#2 Get a detailed report of the influencer before selection.
#3 Use Influencer Score as a metric to measure REAL influence of the influencer.
The person is having a large number of influential followers will have a greater influence score.
#4 Use Reach Score as a metric to measure REAL reach of the influencer.
The person is having a large number of genuine followers will have a greater reach and hence a higher Reach Score.
#5 Use Active Score as a metric to measure the current activeness level of the influencer in the community.
A score of 10 implies that the influencer posts at least 3 times per week and at least 10 times per month.
#6 Complete campaign analysis of the influencer campaign to understand the brand presence then and now
#7 Instagram stories analytics also added to measure the taps forward, backs and exits performance.
Our Success Story
Learn from India’s biggest fashion brand how to engage with Influencers to multiply a brand’s reach. Start tracking new influencers perfectly suited for your brand and niche from Day 1. Don’t believe us? Start your own trial and see for yourself!