instagram stories analysis
"80% of Stories with voice-over or music performed better than without. Currently 60% of Instagram Stories are viewed with sound on." - Hootsuite Research
1/3 of the platform’s most-viewed Stories are from businesses
Brands often use this feature to highlight photo or video content about their product, brand, or a topic related to their industry. By doing this, the brand might entertain and gain awareness from Instagrammers who enjoy tapping through random Stories.
Branded Instagram Stories also enable audiences to learn more about topics related to your brand’s industry. Rank Me Online helps brand put out interesting and valuable content that will allow prospective buyers to trust your brand more.
Because stories are temporary, it may seem that setting KPIs for measurement is unnecessary. However, if you’re investing your time and effort in stories, you need to have a clear idea of how to measure their performance.
Through Rank Me Online, you get detailed analysis on how well your stories are performing and what needs to be done to improve the performance of each story!
There are 4 major metric on the basis of which the performance of a story is gauged.
Here are four KPIs to help you gauge the effectiveness of your Instagram stories using the Insights on your Instagram business profile.
Similar to engagements for posts, replies are the number of times someone has directly responded to your story
Taps Forward is the number of times a viewer tapped the right side of the screen to jump to the next story in the queue.
Taps Backward is the number of times a viewer tapped the left side of the screen to rewatch the previous story.
Exits are the number of times someone has swiped out of your story. The fewer exits you get, the better.