Online Reputation Management
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
What is Online Reputation Management?
Online reputation management is a continuous process which aims to create, maintain, improve or restore your brand name and its good reputation online. It is very much related to how people perceive your brand name over the internet.
How is Online Reputation Management Helpful for Businesses?
Reputation is something which is precious to all, be it brands or individuals. In the present-day world, people reach out to social media or various other online platforms to voice their opinions, give feedback and reviews, look for solutions to their problems or share their experiences regarding your products and services. All these engagements generate a number of mentions associated with your brand. While those positive mentions will definitely be a motivating factor for you but negative ones carry a serious threat of bringing damage to your brand image and escalate to a full-scale PR crisis, if not addressed in time. This is where online reputation management comes into play.
– Online reputation management helps you in taking care of your brand’s online presence. Therefore, you have control over all the conversations happening online, associated with your brand name, including negative ones.
– Brands with a good reputation are trusted more because, people mostly depend on the recommendations of others while making decisions. By bringing transparency in the business, like listening to your online audience and responding to comments. Therefore, your brand gets into the good books of your customers, which in turn builds trust and credibility among the customers.