Get All Your Mentions From TikTok
TikTok- The Next Big Thing! Brands Are You Listening?
It’s early 2020 and Tiktok has already taken the digital world by storm. TikTok is booming now and the situation is such that you can love it or hate it but you cannot ignore it! Tiktok is definitely going to change the social media landscape and even if you are avoiding it, you cannot continue it for long, and that’s for sure!
A Bit About TikTok
Initially launched as Douyin- the Chinese version of TikTok is developed by ByteDance, an Internet technology company headquartered in Beijing, China. Douyin allowed users to create short music and lip-sync videos of 15 seconds and short looping videos of 60 seconds, which is also how TikTok works.
In 2017, ByteDance acquired Musical.ly and merged the two platforms, giving birth to TikTok in 2018. In fact, TikTok’s logo is a combination of both Douyin’s and Musical.ly’s logos.
However, in China, it is still known by the name Douyin.
Coming back to 2020, TikTok has emerged as a video sharing social networking app that allows you to record, edit and share short-form, looping 15-second videos or 60-second stories type videos with musical overlays and sound effects along with the option to add special effects and filters. It also offers a wide range of sounds and song snippets along with an option to directly add videos created on your phone.
Not only these, but there’s even more to their list of features. In September 2019, Tiktok added the reactions feature which allows users to record their reactions to videos and shares. And most importantly they also added a digital well-being feature that alerts users when they spend more than two hours on the app. That is really something responsible to come up with keeping user well-being in mind.
Tiktok claims that their mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone.” The fact that TikTok has been downloaded over 1.5 billion times on the App Store and Google Play, very well validates the fact that TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.
Important stats about TikTok that you need to know in 2020..
- TikTok has 500 million active users worldwide.
- TikTok ranked as the topmost downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads.
- 41 per cent of TikTok users are aged between 16 and 24.
- TikTok has been downloaded 467 million times in India – nearly one-third of its total downloads.
- When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app.
- TikTok is available in 155 countries, and in 75 languages.
- 90 percent of all TikTok users access the app on a daily basis.
- In less than 18 months, the number of US adult TikTok users grew 5.5 times.
- There was an average number of more than 1 billion videos viewed every day in a year.
TikTok’s bringing itself up as more of an entertainment platform, instead of a lifestyle platform has made it stand out among its competitors. What makes it even more interesting is that it encourages anyone of us to become a content creator. No wonder, it is being loved by millions of content creators around the world!
How Can Brands Use TikTok?
Not just a mere lip-synching app, TikTok has grown into an extensive short-form video content hub. Unlike, Instagram, Facebook, Twitter or LinkedIn, TikTok doesn’t fall on the league of preferred platforms by marketers as of now, but what I can bet you is that it won’t stay the same.
With 66 per cent of its users under 30, TikTok is hugely favoured by the younger generation, mostly by GenZ. So, this makes it very clear that in order to make it happen on TikTok, brands need to be utmostly creative, funny and entertaining at the same time. Well, you can be educational at times but the content needs to be engaging and should be able to grab those eyeballs.
Let’s have a look at how can brands use TikTok in their marketing efforts-
Having your brand’s own channel
It is as simple as it sounds! You can create your brand’s own channel and upload relevant videos through it. Just remember that it’s TikTok and not any other platform you are familiar with. Your brand must consider joining TikTok rather sooner than later if it fits any or most of the given criteria-
- If your target audience is younger than 35 years, as GenZ and millennials constitute a majority of TikTok’s audience.
- You have visually appealing and demonstrative products
- Your brand is into anything creative
- You have the resources to add another social platform to your mix.
Leveraging UGC and Influencer Marketing
UGC (user-generated content) carries authenticity, credibility and is well accepted by the audience. And as a matter of fact GenZ as well the millennials, who constitutes the larger group of users on TikTok, are immensely inclined towards UGC. They love the full immersive experience and is eager to create as well as share such type of content. Brands can tap into this opportunity to make the most out of TikTok.
Now when you are talking about GenZ and millennials, you cannot miss influencer marketing. Influencers are known to connect on a deeper level with their audience. Their followers trust them due to their specific knowledge in their area of interest. Now, if your product suits an influencer’s audience, your brand can partner up with them and make them spread the word through videos, as in the case of Youtube. But, as its TikTok, you need to focus more on originality, rawness and fun instead of producing more of flashy, high-quality videos.
Advertising on TikTok
With more than 500 million active users worldwide, TikTok presents a huge opportunity to advertisers. TikTok is also less saturated with ads than its older counterparts such as Facebook, Twitter and Snapchat.
In early 2019, the app launched a beta version of its ads offering. Soon after that, big names like Grubhub, Nike, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With unique ad creation and advanced targeting, TikTok is not the same as many of its predecessors. When used effectively, it can enable your brand to tap into the most lucrative pool of users.
TikTok and Social Listening
With 1.5 billion downloads, 500 million actives users, expansion to 155 countries and 75 languages, more than 1 million video views per day, TikTok carries a great potential for social listening. Even though most of the brands are not there, but it may well be worth considering for your 2020 campaigns.
Keeping this in mind, we have recently added TikTok to our list of platforms to crawl. Now, just like Facebook, Instagram, Twitter and YouTube, you can access all the mentions related your brand, niche, or hashtags in specific and then analyze and strategize your next marketing step accordingly. TikTok being the next big thing on social media, it is time we take it head-on. The sooner the better.
What Will You Get From Rank Me Online’s TikTok Scouter?
Get All Your Mentions
Track all the mentions related to your brand, niche, competitors or keywords segregated as positive, negative and neutral all under one platform. Analyzing and segregating those mentions based on their sentiments will give you an overall perception of your brand and that of your competitors on TikTok, as well as deep insights that you can act upon and strategize your next marketing step.
Track Your Hashtags
You can even track and monitor your mentions based on hashtags. Hashtags are specific and tracking as well as analyzing them can give you specific insights into a campaign, a brand or an influencer.
Know Your Audience
Using audience analysis you can segregate your audience on the basis of their gender, segregate your audience on the basis of their language and identify influencers from your audience on TikTok. You can also see where these mentions are coming i.e from a geographical aspect and have detailed know-how about the location of your audience.
Discover Relevant Influencers
Our AI-powered TikTok scouter not only brings you all the mentions you want to track but also gets you the most relevant influencers for your brand/niche depending on their engagement metrics i.e active score, reach score and influence score, instead of only concentrating on their follower base.
In fact, just recently we have launched a Free Social Media Influencer Profile Analytics Tool that you can use to analyze any TikTok influencer of choice and get detailed insights into:
Influencer’s Followers Analytics
It gives you the rate of Increase in followers per day, real/fake followers count, male/female follower count, locational details etc.
Influencer’s Post Performance Analytics
It gives you the average of likes per post, comments per post and video views, along with post engagement graph, top posts for that particular time etc.
Influencer’s Top Content Interests
Gives you an overall picture of the top hashtags used by the influencer.
Brand Endorsed by the Influencer
Shows you the brands that are being endorsed by that particular influencer previously. In simple words, you get a fair idea about the influencer’s past collaborations with brands and can draw a conclusion if that particular influencer would be a fit for your brand.
Endorsement Cost Per Post
Gives you an approximate endorsement cost per post of the influencer based on engagement, followers quality and content quality.