Influencer Marketing

“67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge” – Source: influencermarketinghub


ORStart 14 day free trial!

Influencer Marketing

“67.6% of marketers consider finding relevant influencers their largest influencer marketing challenge” – Source: influencermarketinghub


ORStart 14 day free trial!

Problems:

Social Neetwor

1. Too Many Generic Influencers present online.

Social Neetwor

2. Unable to determine actual influence metrics due to buying of fake followers and fake likes on posts.

Social Neetwor

3. Instagram is a closed network so discovering trending topics and ideas is difficult.

Social Neetwor

4. Unable to find right ROI generation using influencer campaigns.

Solution:

1. Discover niche influencers pertaining to specific geography, posts and interests.

Simran Kakkar Post
Incredible Karnataka Post

Noodles, Chinese instead of food blogger

Food & Travel Post

Hubli influencer instead of Karnataka influencer

Guru Asundi Post

2. Get a detailed report of the influencer before selection.

Social Profile Statistics
Popular Hashtags used by Influencer
Sentiment Analysis
Most Frequent use tags
Most frequent Audiences

3. Use Influencer Score as a metric to measure REAL influence of the influencer.

4. Use Reach Score as a metric to measure REAL reach of the influencer.

5. Use Active Score as a metric to measure the current activeness level of the influencer in the community.

Influencer Metrics

6. Complete campaign analysis of the influencer campaign to understand the brand presence then and now

Influencer Campaign Analysis Chart 1

#grabapair has gained more popularity than #alwayshatke, the hashtags used previously by the brand. The performance of the hashtag was almost as good as the brand hashtag #fbb. The #nationaljeansday also gained high volume and its performance in the given period was comparable to the generic fashion hashtags like #fashion and #style.

Influencer Campaign Analysis Chart 2

Here we compare the performance of the hashtag #grabapair and #nationaljeansday against the fbb’s other hashtags in the period 10th Dec – 16th Dec. As you can see, it gained substantial volume very fast and even though it was referred by the brand very few times, it still managed to gain a lot of traction. As you can also see from the graph, the #alwayshatke hashtag is still going strong.

7. Instagram stories analytics also added to measure the taps forward, backs and exits performance.

Stories Performance

Impression MetricsTotalsTrend
Stories Sent57 2.16%
Story Impressions23,5428.32%
Average Reach per Story4134.55%
Story Interaction MetricsTotalsTrend
Replies1392.96%
Taps Back2405.33%
Taps Forward39730.23%
Exits593.85%